As we all know, content in the form of text, images or video is increasingly shared via social media. Any website for that matter should be built for sharing, as much as your content is made to be shareable.
Many SEO considerations apply to ensuring that content is shareable:
- Having static, friendly URLs
- Many social network sites, such as Facebook, will add your Meta data to links that are shared. Ensure that these are useful and compelling to first time viewers by appealing to their interests
Here you should consider of major social media platforms to encourage sharing.
Planning is nothing but laying strong foundations and it starts with research. This includes market, users, competitors and business.
Few Key Questions:
Business: What are the business objectives? How should this digital asset help you to achieve those objectives?
Users: Who are your users, your potential customers? What problem does the website need to help them solve?This research helps you to plan your website strategically, ensuring it is aligned with both user needs and business objectives. Itâ€™s common to summarize the users with either pen portraits or persona’s to help you to test the website as it is developed.