Digital assets in many ways are the heart of successful digital marketing. These are the websites, widgets and applications we want customers and potential consumers to interact with. However, many digital marketers do not understand the importance of laying solid foundation when it comes to designing and developing web assets.
Web development and design are not just about websites. Instead, we need to realize that the principles of good website development and design apply to all digital assets, such as applications in social networks or on mobile phones. The fundamental principle of good web development and design is to start with your users: the people who will be actually using and interacting with your website.
With so many new digital assets being developed each day to compete for your potential customerâ€™s attention, you need to create digital assets for the best possible user experience.
- Alt tag
- Content Management System
- Common Page Elements
- Meta Data
- XML and many more to name
You will come to know how to build a web property that is not only technically solid, but user-friendly and in line with your marketing goals. We shall learn how it works in the next section.