One of the most valuable aspects of social media from a marketer’s perspective is in building and maintaining a feedback loop. It is through this feedback loop and the monitoring of it allows you to learn where and how to influence the social conversations that are important to you.
Whether you are into local business or an international brand, chances are good that people are already talking about you on the web. But before you get involved in the conversations, you have to start listening. You can’t respond if you don’t know what is being said, where it is being said and who is saying it. Monitoring the social media activities is an ongoing process and you should use multiple tools to be sure nothing slips through the cracks.
Don’t forget to monitor your industry, niche and competitors keywords. This way, you can learn what problems your potential audience has with existing products and what features they wish they had. Also take a close watch on what the audience love most about your competitors, so that you can stay ahead of the game and can be better prepared to ward off future problems.
A number of paid options are available if your brand is large and is getting a lot of mentions. These tools can be helpful to identify positive and negative buzz, as well as to delegate responding duties with your company.
Once you’ve started to monitor what is being said about you and your brand, you should get to know your audience. You have to know who they are, where they hang out online and how they use the web and the purpose of using the web. You are probably in your target market personally, and if not, you are likely to know few people who are already into that.
The Main Points of Social Media Marketing
- Social media is an effective tool and guidepost. It can be used to gather valuable information about how your product, service and brand are perceived in the marketplace
- The basic application of social media is as a consideration phase tool that connects with potential customers
- Planning and implementing activities associated with social media fits well with the concept of integrated market
- Know your audience and select the social network where they can be found
- Give your audience and fans a place to interact with your company
When your customers and your competitors are already involved in social media, there is no reason you shouldn’t be. Keeping these things in mind will allow creating wonders using this great platform called Social media.