Tag Archives: windows phone apps marketing

The Buyers Impact on App Marketing Message

Marketing an app, especially if you want to see steady and consistent sales on the market be it iOS, Android or Windows, requires that you do a number of things consistently well.

The group of activities that helps you to create the apps “Total Message” includes every aspect of your marketing effort. The list of activities is a means of communication that can help you convey the value of your app and its unique qualities to your buyers. You are definitely not going to fail by not doing them, but your odds of success are much higher than if you sit back and do nothing. The more complete your marketing message will be, the more likely people will like what they see on your product website or on the smartphone market and then buy your app.

Here people can be classified to a set of categories. Some may be the browsing type will be looking for an app to pass time. Few might be looking for action or puzzle or some other app for entertainment. Some might be seeking an app to keep their kids occupied. Students might be looking for help to prepare for SAT exams or businessman will be considering an app that will help him in his sales job or to better manage his finances.

So regardless of the app they seek, buyers will be presented with pages of apps in that category. Thereby, even when they have found the category they want, they still have to wade through hundreds of apps. Nevertheless, if you can make your app stand out, it’s more likely that visitors will stop and take a look at your app. That’s the first step in getting them to buy! If you can’t get someone to stop and look at your app, your sales will disappoint. Note the ones that catch your attention and ask yourself why these particular apps made you stop and take a look.

Most buyers will scan the screen looking for an icon that grabs their attention. If an icon looks interesting, most people will read the name of the app and its category and then decide to take a look at the app. Some apps do a better job conveying their value than others.

Here your goal as a marketer is to visually and textually anticipate and answer the buyers’ questions and concerns, helping them to make an informed decision and convince them that your app is an apt one for them. Remember that you are making it easier for the buyers to decide on getting your app. You are connecting the dots in their mind. Therefore try covering all your bases and improve your chances of sales success.

Social Share Toolbar
Posted in Industry Trends | Tagged , , , , , , , , , , , , | Leave a comment