Tag Archives: blogging

Blogging – A Powerful App Marketing Tool

Blogging has been around for quite some time now and is still an incredibly popular and potent communication media. Blogging can anytime help you market your apps in several ways. The first and easiest way to utilize blogging is to get to know some bloggers who write about apps. People who blog have already established a huge fan following with their blogs and can give you a hand in getting a review of your app or at least giving your app a mention. There are many blogs that do app reviews, where you can submit your app. It’s always best if you have established some type of relationship with the blogger before reaching out to him or her for a review. Obviously, if the blogger knows you, he or she will be more inclined to look at your app ahead of someone else’s.

Be sure to search on blog sites that discuss the topic of your particular app, even if they don’t typically review apps. They might just be interested in discussing your app as an interesting blog post. Remember that most bloggers are usually looking for good topics to blog about. Sometimes even the best bloggers run out of ideas, and you may come along at just the right time with a very interesting app for them to discuss.

The second way to utilize blogs is to create your own. If you don’t have a product website for your app, you can use a blog page to set up a site quickly. It is easy to set up a blog to discuss and showcase your apps.

So once the blog is set up, you can promote your apps on your blog. Post the press release about your app on your blog. You can even integrate the blog into social media sites such as Facebook and LinkedIn so more people will visit your blog and comment on your posts. In this way, you can popularize your app as well as your blog. Driving more people to your website will also prove worthy to you as you can see a huge change in sales and profit.

Social Share Toolbar
Posted in Industry Trends | Tagged , , , , | Leave a comment