Online Advertising – An Exploration
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Online advertising in simple terms, is promoting service or product on the Internet. Online advertising encompasses adverts on search engine results pages, adverts placed in emails and on social networks and other ways in which advertisers use the Internet.

The main objective of advertising is usually to increase sales. Also, advertising aims to increase brand awareness and share of voice in the marketplace. Advertising is based on the simple economics of demand and supply.

Online advertising began as simple hyperlinked images shown on website. Images or video carry the message and a hyperlink takes the visitor to the advertiser’s desired landing page. Advertisers want to place their adverts where potential customers will see them. This trend is resulting in the growth of advertising options using rich, interactive technology and social networking.Although the Internet provides new scope for creative approaches to advertising, we see its true advantages when we realize how trackable Internet advertising is.

In the upcoming posts, let’s see how it works and is it possible to track the interactions, impressions and unique users gained through this.

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