App Marketing Campaign Goals – What Results you want to Achieve?
Ana

Posted on February 22, 2012 by

Before launching an app, it is important to determine the overall goals for each iPhone/iPad marketing campaign. Plan and implement the goals in such a way that you can measure it and have some measure of success.

Here are just a few objectives that you must pursue with your marketing campaigns:

Keep in mind that you have all the control over your product website. You can develop search engine optimization programs to drive traffic to your website. You can utilize banner ads and email campaigns to direct traffic to your product web pages. You have much more flexibility in what you can post in your website than you do on the Appstore.

This is obvious, but you want to have a goal to increase sales by a certain amount so that you have something to measure and track against. If you are only seeing 10 downloads a day, then set a goal to realize 20 downloads a day and so on.

  • Establish a Brand

Establishing a brand takes time and effort but it is necessary and important to building long term success. You establish a brand by being in front of your target audience. This is done by developing a common look for your apps and icons and developing a website that also carries the same look of your brand. Measuring brand awareness is more difficult, but your initial goal should be to simply establish your brand.

While you don’t know who your customers actually are from Appstore sales unless you have persuaded them to register on your product site, you can conduct campaigns that will bring some of them back to your new app. This can be done through banner ads, email campaigns and blog posts.

Therefore always have a clearly defined goal in mind prior to launching a campaign. Your overall goal is to drive app sales and build an awareness about your brand and attempt to get your name (company’s) recognized in the Appstore.

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Ana

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Ana is a Content Developer by profession. Her interests includes online marketing and blogging. Painting, photography and embroidery are her passions.

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The App Marketing Essentials
Ana

Posted on February 22, 2012 by

Striking a balance between how much you should spend on marketing and anticipated revenues is a challenge for any product developer. It’s especially a challenge for iPhone/iPad app developers because of the low price point and the share percentage you will be getting from the sales. So the common question asked by everyone is, how much marketing is needed for profits to be realized.

So here you can think of marketing in terms of driving visitors to two locations to learn about your app: one is the Appstore and the other is your app product page (website). You need to spend most of the time optimizing your product website, just like any other web-based business. But you should always look for opportunities to update your content often on the Appstore as well.

Write About What’s New and Exciting in you App:

  • Talk about the new review posted by external sources and include the highlights of the review on the Appstore
  • Include a new icon for your app
  • Update the download milestone reached, Ex: “more than 2,00,000 copies downloaded” and so on
  • When the app is added to any of the Appstore categories like “New & Noteworthy”, “What’s Hot”, “Staff Picks” and so on

Also when you update the content in the Appstore, do make sure to update it on your app product page as well. The business of online selling (of any kind) requires your content to be ever changing and exciting.

Strike a Balance

To strike a balance in your marketing activities, it helps to think in terms of the different phases of your apps progression. You will do some marketing activities prior to its launch, after the launch and finally you will follow it up with ongoing activities to help you maintain app sales.

The best way to determine how much to spend on your marketing, is to do a small trial before launching an all-out marketing campaign.

Marketing requires a constant effort. You have to be consistent to make people aware of your apps and make them to download. Some marketing plans works better for one type of app than another. Only you can determine the best marketing mix for your app.

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Ana is a Content Developer by profession. Her interests includes online marketing and blogging. Painting, photography and embroidery are her passions.

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Quantifying App Developments Costs and Benefits
Ana

Posted on February 21, 2012 by

As we all know cost and benefit go hand in hand, the very first part of the app cost/benefit process is to identify and quantify the costs associated with the app development. The app development costs fall into two categories: Fixed and Variable. The fixed costs include any expenses that are the same every month. Variable costs can include things such as expenses you might incur if you pay a developer to develop your app. This could normally range from $50 to $200.

In order to quantify your costs during the app development stage, the following steps will help you:

  • Make a list of all monetary costs you think you will incur during the development stage of your app.
  • Also make another list of all intangible costs that are likely to incur, which includes time required to develop an app, risks involved, lost time on other apps and so on.

Your next step in the cost/benefit analysis is to determine the expected benefits from the creation of your app. This is a little trickier than estimating the costs to build the app, but this step is a quite crucial part of the cost/benefit equation. Keep in mind app developers; you will be looking for monetary gains from your very first app. You will need to spend a little time estimating potential sales of your app.

In this case, many developers might offer a free app as a forerunner to another paid app or to demonstrate their skills and solutions in an effort to obtain consulting opportunities. Follow the below steps to quantify the anticipated monetary and nonmonetary benefits of your app:

  • Create a list for costs, which includes monetary and intangible benefits that will be realized with the creation of your app. The list consists of direct profit, additional investment, decreased production costs or building a solid app development reputation.
  • Next is to assign some monetary and non-monetary values to your list.

Now, with your evaluation of costs and benefits completed, you can now do a cost/benefit comparison, which is fairly easy. At this point, you can weigh your costs and benefits in your analysis to determine if it makes sense to build your app. Your outputs will be as good as your inputs. Your investment will commensurate with the quality of your results.

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School of Maths – A perfect teaching app for kids
Ana

Posted on February 21, 2012 by

The World is full of Maths. We all struggled much to learn a difficult subject called Mathematics. Now everything goes on computers, even the children have learned it faster; they are much interested to learn about the modern devices. We all know that children are addicted to play games on our iPhone or iPad. Let them learn maths in that device with educated gaming apps. One such app is School of Maths.

School of Maths brought to you by Permeative Technologies. Now it’s fun to learn Maths. Children will make a progress in their arithmetic skills while being entertained with this wonderful app. It is an ideal app to teach your children addition, subtraction, multiplication and division. It is most effective method to teach even researches have revealed this. School of Maths is all about learning Maths by interacting with your iPhone / iPad. The game is devised to keep your children motivated to learn and to improve their knowledge.

While playing with this app they can easily learn addition, subtraction, multiplication and division. They enjoy the way of learning, however the animated panda will react to the answers which given by kids, so that they will learn it quickly. So parents it is the best gift to present your kids. School of Maths app will motivate your children to learn and to improve your knowledge. It’s a challenging game to your kids. This game is specially made for the children about the age range of 5-8 years, who know the numbers and have basic knowledge on it. In this game you can see visual animations at high level and animated characters show response to the inputs given by kids.

Kids will enjoy playing 3 modes of difficult levels like Easy, Medium and Hard in order to addition, subtraction, multiplication and division. As they complete the levels there will be new set of calculations to answer. They play with excitement making a new challenge every time and no repetition of sequence. It is very simple to use and instant feedback from panda will make kids recognize their mistakes.

Ana

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Ana is a Content Developer by profession. Her interests includes online marketing and blogging. Painting, photography and embroidery are her passions.

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The App Pricing Analysis
Ana

Posted on February 21, 2012 by

Although one might think it’s a little over the top to do a pricing analysis for an iPhone/iPad app, these skills will surely come in handy as you start building your own brand and apps. Many developers just think of an idea for an app and set out to develop it or contract with someone to develop it without thinking through what it might cost them. So pricing analysis should be done prior to developing your app.

A cost/benefit analysis will help you predict whether you are likely to gain profit or not. Therefore it’s very important to do a little math before you get started down the development path to make sure your finances can handle the costs you are going to incur.

A cost/benefit analysis is a simple process to help you understand the total anticipated costs of your app development. This will help you determine if the project is worthwhile for you as an independent developer or your development team.

The cost/benefit analysis of an iPhone/iPad app consists of three crucial components:

  • Quantifying the app development costs
  • Quantifying the benefits of developing the app
  • Performing a cost/benefit comparison

The best predictor for your app is the research you do around your target audience and what data points you can glean from communities and blog posts that are discussing apps similar to yours. Hence, it helps to have some knowledge on how to go about performing a cost/benefit analysis for the expensive type of apps. Setting an accurate price is crucial to determining a breakeven point and attempting to do some amount of forecasting.

A detailed article on cost/benefit analysis will be posted in the coming days. Your valuable suggestions and feedbacks are always welcome.

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Ana is a Content Developer by profession. Her interests includes online marketing and blogging. Painting, photography and embroidery are her passions.

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